Conan OBrien and Ryan Reynolds poked fun at Meghan Markles recent foray into the jam industry this week, comparing her to Reynolds' father's work as a "food broker."Reynolds was discussing his late father, James Reynolds, different careers, telling the comedian on his "Conan OBrien Needs a Friend" podcast this week that his father left police work when the actor was a kid and became a food broker."He got out of copping and then became a food broker, which were like, Come on, thats CIA, right? And he's like No, really, Im a middleman for jars of jam and tiny yogurt," the "Deadpool" actor said of his father who died in 2015."He works for Meghan Markle," OBrien joked. "Really tiny jams, harvestable jams, made from the oils of Montecito."MEGHAN MARKLE BEMOANS DOWNSIDE OF BEING UNDER MICROSCOPE OF FAMEReynolds, who avoided talking about his legal entanglements with his wife Blake Lively and her ex-co-star Justin Baldoni in the hour-long podcast, said: "If Jimbo Reynolds wasnt dead I would say he is Meghan Markle. Well, adjacent.""Many people have likened the two," OBrien laughingly agreed.A food broker is a sales professional who helps clients sell their products to customers, often negotiating product placement in stores, according to Indeed.The Duchess of Sussex launched her new lifestyle brand, As Ever, in April, selling a limited supply of artisanal jams, cookie mix, herbal tea, honey and other products, which quickly sold out.MEGHAN MARKLE DISMISSING ECONOMIC CONCERNS AROUND NEW LIFESTYLE BRAND IS 'OUT OF TOUCH': EXPERT"Where it all began this signatureAs everraspberry fruit spread is inspired by the recipe Meghan crafted in her home kitchen," Markles As Ever website says of the $14 sold-out jam. "This signature blend delicately mixes the sweetness of raspberries with a hint of lemon, and is crafted with a fluid texture so it can be drizzled, spread, poured and enjoyed for so much more than your morning toast. This delectable spread comes in elegant Keepsake Packaging, crafted to be cherished long after the last spoonful."Markle suggests three ways of enjoying the jam: drizzling it over a puff pastry with brie cheese and a sprig of thyme, spooning it over freshly made crpes and, when its finished: "Repurpose the Keepsake Packaging as a charming home for your favorite trinkets or small treasures."O'Brien and Reynolds' ribbing of Markle came just days after "Saturday Night Live" cast member Colin Jost joked on the "Weekend Update" segment that Britains only demand in its new trade deal with the U.S. is "that we keep these two," while showing a photo fo of Markle and husband, Prince Harry.Markles venture into the lifestyle industry has been criticized by some on social media as inauthentic.PR expert Doug Eldridge told Fox News Digital previously that while lifestyle icons Martha Stewart and Rachael Ray adopted different marketing approaches while building their empires, there was an essential common component one that Markle is currently missing."In marketing, there is aspirational marketing and relatability marketing. Martha Stewart was aspirational; Rachael Ray was relatable. Each personality came at it from a different direction, but managed to connect with their audiences (because they were authentic) and in so doing, climbed to the top of the lifestyle mountain, respectively," Eldrige said, speaking of her lifestyle brand and her Netflix lifestyle show "With Love, Meghan."He continued, "Connection comes in two forms, but regardless of the path or direction, it remains the critical first step in any creative or marketing endeavor."CLICK HERE TO GET THE FOX NEWS APPMarkle films the show in Montecito, California, near where she and Harry currently live after they stepped down as senior royals in 2020 and moved to the U.S."Authenticity is like humidity you can't see it, but you can walk in a room and feel it," Eldridge said. "It's also critical for what Markle is trying to accomplish. Authenticity fosters relatability, which in turn creates likability, all of which are needed for marketability."