Former NFL star Shawne Merriman is no stranger to bringing innovation to Lights Out Xtreme Fighting in hopes of standing out from other organizations in the U.S.On Saturday, Merriman will introduce a "game-changer" to the world of mixed martial arts and combat sports.He told Fox News Digital that fans who watch Lights Out Xtreme Fighting 27 on Lights Out Sports TV will see a different way advertisements are displayed.CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COM"Were doing our first commercial use of AI virtual sponsorship," Merriman said. "People watching at home on Lights Out Sports TV will see ads change every fight. This is something that weve been working on for a long time. Weve been working behind the scenes for six months, and now were bringing it to commercial use."Now, companies can sponsor fights on a per-minute basis. Theyre buying time for less cost. And everybody will be able to get to see it for the first time. Im really, really excited about that because this is gonna be a game-changer in combat sports, and everybody gets a chance to see it for the first time live."Merriman said Lights Out Xtreme Fighting partnered with PTF Lab to help incorporate the new idea in ads into the fights.IVANKA TRUMP RE-ENTERS DC RING FOR UPCOMING KNOCKOUT UFC WHITE HOUSE FIGHT"Theres a lot of regional promotions that are struggling right now, and were one of the ones that are extremely successful because we figured out ways to bring incremental revenue without having to raise a bunch of capital," Merriman explained. "So, were very lean as a company."I got a great staff, and then Ive always thought outside of the box when it comes to growth, and this is it."Lights Out Xtreme Fighting 27 will take place at Thunder Studios in Long Beach, California. The fight begins at 5 p.m. local time.Tyrell Fortune will take on Demoreo Dennis in the main event with four other big bouts on the card.Follow Fox News Digitals sports coverage on X and subscribe to the Fox News Sports Huddle newsletter.