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Florida radio station triples ratings after Trump Country rebrand
A Florida radio station has found success after rebranding as "Trump Country" 93.7 FM and embracing MAGA with President Donald Trump as the face and voice of the operation.WHEL radio, a country station located in Fort Myers, Florida, uses the slogan "Make Country Great Again," features signage that mirrors a Trump campaign ad, airs comedic promotions read by a Trump impersonator and even uses an AI-generated cowboy hat-clad Trump in its logo."We made the rebrand decision shortly after President Donald Trumps election landslide and witnessed all of the support in our area for Trump in boat parades and rallies. So, we made the decision that we would also celebrate Trumps win by rebranding on inauguration day," WHEL president and general manager Jim Schwartzel told Fox News Digital.HOWARD STERN SAYS HE 'HATES' ANYONE THAT VOTES FOR TRUMP: 'THEY ARE STUPID, I HAVE NO RESPECT FOR THEM'Schwartzel said "feedback has been tremendous" and the stations audience has grown significantly since the rebrand."The people who have found the station celebrate and listen for long periods of time," Schwartzel said, noting that WHEL has the most TSL Time Spent Listening of any country radio station in the area at an average of five hours and 45 minutes per week.WHEL has tripled its ratings among the advertiser-coveted demographic of adults 25-54 since March, according to Nielsen Radio Data provided by Schwartzel that was first reported by CBS News. CBS also noted that Trump won 64% of the 2024 presidential vote in Lee County, where "Trump Country" 93.7 FM is located."We love keeping it local and serving Southwest Floridas unique audience, reflecting their values, music and culture," Schwartzel told Fox News Digital.One recent satirical on-air promo featured a Trump impersonator offering a trip to Mexico on a "big, beautiful cruise ship" that was billed as a special deportation allowing contest winners to return home to Florida."You want to be deported? Youve got to listen. Thats how it works, legal listening only," the Trump impersonator says.Schwartzel said his staff writes and records all the content themselves.HOWARD STERN'S MOST MEMORABLE MOMENTS SINCE PIVOT FROM SHOCK JOCK TO LIBERAL MOUTHPIECE"Sometimes we have over 50 liners for a single promotion. We take lots of callers and play them back on the radio," Schwartzel said. "This is about entrepreneurship, innovation and having fun on local radio."WHEL also has a promotion called "The Cancel Bowl," where listeners leave voicemails describing "the most pathetic woke thing youve seen" to be played on-air."Every week, one caller wins the Trump Country Tailgate Command Kit (flamethrower grill starter, a rack of ribs, camo cutting board, and flag toothpicks), and one true patriot takes home the Freedom Five Thousand thats $5,000 in cash to spend on guns, grills, steaks, ammo, flags, or anything guaranteed to trigger your liberal cousin. Well play the calls that trigger tofu-eaters everywhere. Because this isnt just football season, its a season to cancel," WHEL states on its website.STERN TRICKS OUTLETS INTO REPORTING HE QUIT SIRIUSXM WITH ANDY COHEN PRANKThe station also has a 1985 Ford F-150 that is "logoed up" with "Trump Country" 93.7 FM branding.Schwartzel is running for Congress in Florida as a Republican candidate, seeking to fill the seat held by Rep. Byron Donalds. Its pretty clear Trump would have another ally if Schwartzel is ultimately successful."Jim is running for Congress to give President Donald J. Trumpthe support he needs and to fight for the conservative values that make Southwest Florida strong. Hes not a career politician with ambitions for higher officelike President Trump, hes a straight-talking outsider whos fed up with the D.C. swamp ignoring real Americans," it states on the Schwartzel for Congress website.The White House did not immediately respond to a request for comment.
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