The 2025 NFL season kicks off Thursday night with the reigning Super Bowl champion Philadelphia Eagles, and that means fans will almost certainly see the teams signature play the controversial tush push which survived a ban attempt this offseason.The short-yardage play, also nicknamed the "brotherly shove," has been a staple of Philadelphias offense. It relies on the Eagles powerful offensive line and teammates pushing quarterback Jalen Hurts forward on sneaks, often resulting in a touchdown or first down.A proposal from the Green Bay Packers to outlaw the play failed to gain enough support from NFL owners in May. Eagles owner Jeffrey Lurie reportedly gave an "impassioned speech" and brought in retired team legend Jason Kelce, the longtime center at the bottom of those piles, to help argue in favor of keeping it.CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COMThe Eagles have used the play with unmatched success, most recently in their 40-22 Super Bowl victory over the Kansas City Chiefs in February, when Hurts was pushed into the end zone for a score.Opponents contend the tactic is unfair and raises safety concerns, but the NFL has found no evidence of injuries tied to the play. NFL Competition Committee chair Rich McKay said in April the lack of data on safety risks made a ban difficult to justify.EAGLES' DALLAS GOEDERT ON TUSH PUSH STAYING IN NFL: THEYRE JUST NOT AS SUCCESSFUL'Not all players agree. Washington Commanders linebacker Frankie Luvu called the play "cheap" after repeatedly jumping offsides in last seasons NFC Championship Game, forcing officials to warn him hed be penalized for unsportsmanlike conduct if he continued.The Eagles, however, argue any team can run the play. They just arent as effective. Tight end Dallas Goedert defended it during Tight End University in June."Its a great football play," Goedert told Fox News Digital. "In my opinion, third and 1 is the hardest play. If somebody runs through a gap and makes a play in the backfield, then your drives over. We like to say that everythings first and 9 for us. If we can get nine yards, we believe were going to get the first down."We work really hard at it. Our offensive line, there are drills for it. Its not like were the only team that can do it. They can do it. Theyre just not as successful."The Cowboys, Philadelphias NFC East rival, will be the first to try to stop Hurts and the Eagles shove-powered offense when the NFL regular season begins Thursday at Lincoln Financial Field.Perhaps Dallas has something of its own planned for Dak Prescott and company.Follow Fox News Digitalssports coverage on X, and subscribe tothe Fox News Sports Huddle newsletter.