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Cracker Barrel's controversial rebrand can't be saved with line dancing, viral video suggests
A viral video shows a sparsely attended line-dancing Cracker Barrel pop-up in Americas most populous city, sparking online comments about the restaurant chains rebrand.The event took place at Gansevoort Plaza in New York City's Meatpacking District on Aug. 21 just days after the company's ill-received rebrand was announced.The footage shows around 10 New Yorkers line-dancing, with some wearing cowboy hats. (Fox News Digital reached out to Cracker Barrel for comment on the pop-up event.)CRACKER BARREL DISMISSES CRITICS AS 'VOCAL MINORITY' WHILE RIVAL RESTAURANT ADDS TO BACKLASHAt the time, the company said the pop-up promised "a full-on taste of country' in the heart of the Meatpacking District.""Gansevoort Plaza will temporarily transform into a slice of roadside Americana, complete with homestyle bites, line dancing, lawn games andplentyof gingham," the event's description read.The video was shared on Instagram, where users reacted to the unusual footage.CRACKER BARREL EXECUTIVE INSISTS RESTAURANT REMODELS ARE 'WHAT THE GUESTS ASKED FOR'"Yeah, cause hosting a pop-up for a restaurant chain that doesnt even have a NYC location makes total sense," one person said.Another commented, "Line dancing wont make that terrible logo go away.""This company has no idea what its target market is," another user wrote.The event is one of several of the restaurant's moves to draw criticism in the past week, starting with the unveiling of its new logo.Rachel Love, a Tennessee resident and regular Cracker Barrel customer, told Fox News Digital that she feels like the company "ruined a good thing."CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTERLove made a viral video lamenting a new Cracker Barrel location's plain appearance without the antiques and peg games."For a restaurant known for its nostalgia, it's like, what sets you apart from everybody else now?" Love asked.Sarah Moore, Cracker Barrel's chief marketing officer, previously told Fox News Digital that the "heart and soul of Cracker Barrel haven't changed."For more Lifestyle articles, visit foxnews.com/lifestyle"We believe in the goodness of country hospitality, a spirit that has always defined us," Moore said. "Our story hasnt changed. Our values havent changed."Fox News Digital's Peter Burke contributed reporting.
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