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MSNBC to change name to 'MS NOW' in Comcast spinoff deal
MSNBC is set to change its name as part of Comcast's spin-off from NBC Universal, which the company announced in late 2024, according to the Wall Street Journal.The Wall Street Journal reported on Monday that the left-leaning network's new name will be "My Source News Opinion World," or MS NOW.CNBC, USA, Oxygen and E! are also included in the Comcast spin-off.CNBC is going to keep its name, according to the WSJ, but is working on a new logo. The move is part of the networks' attempt to separate themselves from NBC, according to the WSJ.Cesar Conde will continue leading the NBCUniversal News Group, but now that group only includes NBC News, the NBC News Now streaming service, Telemundo and owned-and-operated local stations.MSNBC STAFFERS LASH OUT AT MORNING JOE CO-HOSTS MEETING WITH TRUMP: DISGUSTING BUT FRANKLY UNSURPRISINGNBC, Bravo and Peacock, NBC's streaming service, will remain under NBC Universal."Comcast Corporation (NASDAQ: CMCSA) today announced its intent to create a new publicly traded company comprised of a strong portfolio of NBCUniversals cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!,SYFY andGolf Channel along with complementary digital assets including Fandango and Rotten Tomatoes, GolfNow and Sports Engine, through a tax-free spin-off. The well-capitalized independent company ("SpinCo") will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content," a November press release from Comcast read.CLICK HERE FOR MORE COVERAGE OF MEDIA AND CULTUREMark Lazarus, who will serve as the head of the new company, Versant, told the WSJ that they hoped to mitigate "brand confusion" in the rebrand.
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