Barstool Sports founder Dave Portnoy says the companys new partnership with FOX Sports marks a major shift from past collaborations, and it's one that finally feels like the right fit.Portnoy reflected on earlier attempts to work with major media networks, including a deal with ESPN. Its something, he admits, didnt meld with their brand."When we did the ESPN deal, they looked like they had a sour taste in their mouth every time they looked at me," Portnoy told "Fox & Friends" Friday. "They wanted nothing to do with Barstool. They were embarrassed by it."That experience, he says, is completely different to the new partnership with FOX Sports.FOX SPORTS, BARSTOOL SPORTS TEAM UP TO ENHANCE COLLEGE FOOTBALL, BASKETBALL COVERAGE IN NEW DEAL"Fox is the exact opposite. They're embracing everything they do," Portnoy said. "They're embracing why people like us. They are basically [going to] be a true partner."As part of the collaboration, Barstool personalities, including Portnoy and Dan "Big Cat" Katz, will be featured on FOX Sports programming. Portnoy will join "Big Noon Kickoff" this fall to cover college football, with a particular interest in representing his alma mater."Im going to be on the road every single week with these guys," he said. "Its about time Michigan gets represented. Since we do run the conference, it's only natural you have an alumni there."Portnoy also revealed that hell be appearing on a new Monday show on FOX Sports 1, and that a dedicated Barstool studio is being built in Chicago as part of the expansion.DAVE PORTNOY RECEIVES PRAISE FOR HANDLING OF ANTISEMITIC INCIDENT AT BARSTOOL BAR"Our cast of characters will be on it," he added."FOX Sports really wanted the Barstool feel. They want what makes us attractive, which is, you have a bunch of idiots just trying to get along in the world, make people laugh."Looking ahead, Portnoy said hes excited about what the partnership will bring for both fan bases."Its a totally new chapter for us," he said. "Weve never partnered with a network as big, as many resources, as much talent as FOX Sports that is invested in us.""Theyre as excited about it as we are," he added. "So, you know, the skys the limit."CLICK HERE TO GET THE FOX NEWS APP