Josh Allen heads into the 2025 NFL season as the reigning league MVP after a tremendous year with the Buffalo Bills.But, while the award is a tremendous honor, Allen's goal remains clear."On one hand, I always want to be in the conversation with this award. I dont care about winning it. Id rather win a Super Bowl," Allen told Fox News Digital, while discussing his partnership with Natrol, the drug-free sleep-aid brand.CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COM"If I won the next 10 MVPs, Id trade in all 10 of them for one Super Bowl trophy."Allen reiterated what he's said in the past about winning MVP, that it is a "team award." And being in the MVP conversation each season means he's doing his job and winning football games, which ultimately helps his desire of winning a Lombardi Trophy.So, defending that award in 2025 is something Allen thinks about, but not in a selfish way.BILLS' JOSH ALLEN DOWNPLAYS MVP ACCOLADE, SAYS WINNING A CHAMPIONSHIP REMAINS 'THE ONLY GOAL'"Just got to keep putting the head down, and working hard no matter what we did last year. It's not going to carry over to this year," he said. "I do thank voters, all my teammates and coaches helping me get to that point. It is a really cool award and very rewarding in terms of your careers hard work. Thats where I do think its a cool award, but at the same time, Im only playing for one thing and thats winning a Super Bowl."Unfortunately for Allen and the Bills, they haven't been able to make it to "The Big Game" despite being a playoff team every year since the 2019 season. They made it to the AFC Championship Game twice, including this past season, but fallen to the Kansas City Chiefs in both meetings.Each season, including this one coming up, the national conversation revolving around "What can the Bills do to reach the Super Bowl?" is sure to come up, as it has in the past. It can get tiring, but Allen knows it comes with the territory when his team hasn't been able to get there."Weve had a lot of those conversations, and again, the question of, What can the Bills do? We just keep putting our heads down and keep working," he said. "We cant dwell on the past, we can learn from it. I know weve come up to that point quite a few times and havent gotten over the hump. But thats not going to deter us from keeping on trying. Thats all we can do. We cant throw in the towel, we cant stop doing what were doing because we havent gotten the results weve wanted."Allen revealed how he's developed a certain mindset since those tough playoff losses after speaking with teammate Von Miller, the 13-year defensive end."Its very similar in golf, its very similar in any sport that you play. As a quarterback, once I throw the ball, once it leaves my hand, Ive done my job," Allen explained. "I can only control that part up to me throwing the football. Whether the wind comes and takes it and moves it five inches to the left, or right into our receivers hands, or gets tipped and caught once it leaves the hand, theres nothing else I can do. I think thats working hard and doing everything that we do, but when you get into the playoffs, sometimes the ball bounces the other way."I think thats just been the product of whats going on, so were gonna turn over every rock and leaf and do what we can to try to get that ball to jump our way."The only way is forward for Allen and the Bills, as a new season brings new opportunity to finally bring the Lombardi Trophy to a city itching to call it theirs for the first time.And while being recognized as the best in the sport for an entire season is an amazing feat, all Allen dreams about is winning a Super Bowl with the Bills."I have vivid dreams about it," he said. "Hoisting the Lombardi Trophy and having the parade in Buffalo, where every school is off and every restaurant is closed down and theres a million-plus people in Downtown Buffalo. I see us on the stage and talking into the microphone to the crowd. I think that the more you can visualize it, the more you can see it, it gives yourself a better chance of it happening. It would mean everything to me and would be a lifetime achievement for me. "Thats my number one goal in my football career to bring a Lombardi Trophy to Western New York."BETTER SLEEP, BETTER PLAY WITH NATROLThose vivid dreams Allen has can be credited to Natrol, which he believes can give him an edge this season."I only try to partner with brands that I fully believe in, and I think this next part of the process of my journey is unlocking that piece of my game and my life really. I do believe Natrol can help me do that," he said.Allen explained how melatonin products in previous years didnt affect his body the way he had hoped, but during a trip home from Italy last offseason, he slept 10 hours after taking Natrol and he said he was "all in" after that.As a quarterback, being sharp and alert is a requirement all season long, no matter if its the film room, on the practice field, or in a game. Getting a good nights rest is crucial, so whether Allen wants a melatonin product to adjust to the East Coast time difference from his usual West Coast stay, or a melatonin-free "Sleep & Restore" product, Natrol has everything he needs."I do fully believe that I havent been a great sleeper my mind is racing. But every great performance starts with a great nights sleep, and every great nights sleep starts with Natrol. Its a great tagline we like to say, but I truly believe this can unlock another part of my game and I can still continue to get better," he said.Follow Fox News Digitalssports coverage on X, and subscribe tothe Fox News Sports Huddle newsletter.