• Target One Keyword Phrase: Focus on one keyword phrase per page to maximize ranking potential.
• Similar Phrases Work: A page can rank for related terms like "biomedical engineering jobs" and "biomedical engineering careers."
• Separate Pages for Different Topics: For unrelated phrases (e.g., "student affairs" vs. "gender discrimination"), create separate pages.
• Keywords in URL: Include part or all of your target keyword in the URL structure (avoid special characters).
• Optimize Titles: Use the keyword phrase in your page title for better SEO.
• Use Headings: Include the keyword in headings and subheadings to improve relevance.

Write content tailored to your audience while keeping these tips in mind for better search engine visibility!