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Emma Kershaw
2 min read
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After the devastating news hit that all JOANN Stores would be closing, there may be hope for crafters yet.
On June 5, Michaels announced that it had acquired the intellectual property and private label brands of its competitor, JOANN. In a bold move to attract the bankrupt fabric and craft retailer's former customers, Michaels will be drastically expanding its fabrics department after seeing a steep increase in interest over the past year.
"This acquisition allows us to better serve both new and existing customers, respond to rising demand across categories, and build on our momentum as the destination for creating and celebrating in North America," David Boone, Chief Executive Officer at Michaels, explained in a press release.
The JOANN website now redirects to Michaels, with a web banner welcoming JOANN customers to the Michaels website. Underneath the banner, buttons direct customers to various crafting and sewing product pages.
According to the retailer, searches for "fabric" and "sewing" have seen a 77 percent rise from Michaels.com customers, which has prompted the company to increase its fabric offerings in over 680 stores. There are plans to add more fabrics to an additional 280 stores this year, in addition to expanding its sewing supplies. Online, customers can browse through 10,000 fabric options.
The company has also added more than 600 new crafting products to its inventory, including Brother and Singer sewing machines, specialty scissors and thread packs, and needle crafting kits from DMC and Loops & Threads.
Products from JOANN's beloved brands, such as Big Twist Value Plus, Big Twist Twinkle, Big Twist Posh, and Big Twist Baby Bear, will be available to shop in-store and online later this year.
JOANN, which had been operating in the U.S. since 1943, filed for Chapter 11 bankruptcy in March 2024, before filing for a second time in January 2025. On February 25, 2025, the company announced that it would be closing all of its retail stores.
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